All hail the beloved blow dry - every girl’s best friend. Whether you do it yourself at home or splurge on weekly sessions with your stylist, everyone knows that a sleek and bouncy blow-dry can transform your look from drab to fab in under 20 minutes, not to mention put a serious spring in your step. A salon blow-dry uses a hairdryer to apply hot air to damp hair, which leaves it soft, sleek and frizz free. A texture that's near impossible to create with air or natural drying.

                IS IT FOR ME?
                Safe for every kind of hair, a good blow dry has the power to add a sleek sheen to even the driest of hair. It's not all about going straight and sleek though, if your hair is curly, a diffuser (a large circular device with brush-like teeth) can be attached to the end of the hairdryer and this will separate and add definition to your curls.
                
                So now you know that blow-dries can do much more than simply 'dry' your hair. They can shape, sculpt, smooth and boost shine. Even if you were born with bone straight hair, a session with your stylist can have a huge impact on the condition and finish of your hair. The effects last up to a week, at which point you'll be dying to have another one! And if you really want to step it up a notch, you can go for a Brazilian or a Keratin blow-dry - these are chemical treatments designed to tame curly, frizzy hair or smooth wayward kinks. It also gives you a long-lasting shine rivalling any serum or shine spray.