Writing a good job description is essential to help you attract the most qualified candidates for your job. With more than 20 million jobs listed on Indeed, a great job description can help your jobs stand out from the rest. Your job descriptions are where you present your company and your job to your future employee. The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company, while keeping your description concise. We’ve found that job descriptions between 700 and 2,000 characters get up to 30% more applications.* Use the tips and sample job descriptions below to create a job offer that is both effective and attractive.